Review follow-up email templates for HVAC, lawn care & plumbing companies

The number one reason most contractors don’t have more Google reviews is simple: they don’t ask. Not because they don’t want reviews — but because asking feels awkward. What do you even say? How do you ask without sounding pushy? Below are tested, ready-to-use email templates for the most common home service trades. Swap in your company name, add your Google review link, and send.

Before you send: get your Google review link

To make leaving a review as easy as possible, create a direct link that takes the customer straight to the review box. In your Google Business Profile dashboard, look for “Share review form” — Google generates a short link you can paste directly into your email. Without this link, you’re asking customers to hunt for your profile, which dramatically reduces how many actually follow through.

Template 1: HVAC (after a service or install)

Subject: Quick question about your recent service — [First Name]

“Hi [First Name], thanks again for choosing [Company Name] for your [heating/cooling/AC install] last [day]. We hope everything is running smoothly. If you had a good experience, we’d really appreciate a quick Google review — it only takes about a minute and means a lot to a small local business like ours. Here’s a direct link: [your Google review link]. Thanks so much — [Your Name], [Company Name]”

Template 2: Lawn care (after a season or first service)

Subject: How did we do? — [Company Name]

“Hi [First Name], we wrapped up your lawn service today and wanted to check in. Happy with how things look? If so, we’d love it if you’d leave us a quick Google review. Reviews are how other homeowners in [city] find us, and we really appreciate every one. It takes under a minute here: [your Google review link]. See you next time — [Your Name] and the team at [Company Name]”

Template 3: Plumbing (after a repair or emergency call)

Subject: Thank you for trusting us with your home

“Hi [First Name], thank you for calling [Company Name] — we know plumbing issues are stressful and we’re glad we could help get things sorted quickly. If our team took good care of you, a Google review would mean the world. Other homeowners look at these when choosing who to call in an emergency, and your words carry real weight. Here’s the link: [your Google review link]. We truly appreciate it — [Your Name]”

Template 4: Roofing or general contractors (after project completion)

Subject: [First Name] — one small favor from [Company Name]

“Hi [First Name], it was a real pleasure working on your project. Now that everything is complete, we wanted to reach out and ask: if you’re happy with how it turned out, would you take a quick minute to leave us a Google review? We’re a local business and reviews are the main way new customers find us and trust us. Here’s a direct link so it only takes about 60 seconds: [your Google review link]. Thank you so much — [Your Name], [Company Name]”

Timing: when to send for maximum response rate

• Send within 24 hours of job completion — the experience is freshest and the customer is most satisfied.
• Send in the late morning or early evening — 9–11am and 6–8pm have the highest email open rates.
• One follow-up is fine — if they didn’t respond in 5 days, one gentle reminder is acceptable. After that, leave it.

Building this into your post-job process — either manually or through your field service software — is the single fastest way to grow your local SEO authority over time. More reviews means better ranking in the local map pack, which means more calls from customers who are ready to hire.

One thing to never do

Don’t offer incentives for reviews. Don’t say “leave us a review and we’ll give you 10% off your next service.” Google’s policies explicitly prohibit review incentives, and if they detect it, they can remove all your reviews. The templates above work because they’re honest, human, and simple — no tricks needed.